We only work with clinics. That is not a niche, it is where we come from
Both of us grew up around medicine. Our parents are doctors and worked in the medical business. Grigorii studied at Russia's leading medical university before moving into business. Anna spent years working inside private clinic networks in Russia and the UAE. We know how a clinic operates from the inside, which is why we do not treat a clinic as a client with a marketing budget.
Mission and vision
Mission
Clinics lose patients before the first appointment, and most never learn where. We find the point of loss and we fix it.
Vision
Medical marketing decided by data, not by intuition. Every clinic should be able to see where its patients are lost, and why the ones who came once did not come back.
How we work
Diagnose, Prescribe, Implement
Step 1
Diagnose
Every project starts by identifying the real cause of the problem, not with a ready template.
Step 2
Prescribe
We produce an expert conclusion and a strategy stating what is not working and why.
Step 3
Implement
The solution is delivered by BRANDAY or by the clinic's own team under our direction.
This is medical consulting logic applied to marketing. Not "run us some ads," but "tell us what is wrong and how to fix it."
Read the method in fullExperience
- Working in marketing and AI since 2020.
- Projects delivered across the UAE, Kazakhstan, and Russia.
- Clients include clinics ranked in the top 10 and top 200 private clinic networks in Russia.
What makes this different
Healthcare only
Focus gives depth a generalist company cannot reach.
An expert role, not an executor role
We define the strategy and carry responsibility for it, rather than waiting for a brief.
Diagnosis before solution
Every project begins by finding the actual cause.
Data instead of intuition
Speech analytics, funnel and conversion data. Decisions are made on numbers.
Why two people rather than a large team
We work on quality, not volume. We take on a small number of clinics at a time, and we lead every project ourselves. Around us is a network of contractors we have worked with and verified over years, so when a project needs a videographer, a developer, or a media contact, we bring in the person we already know is right for it. The clinic does not manage that network. We do.
Who we are
Anna Shevchuk
Co-Founder and Strategy Director
Leads strategy and diagnostics. Specialises in clinic positioning and market entry.
MSc International Business Management with Marketing, Heriot-Watt University.
Bachelor's degree in Management, Lomonosov Moscow State University.
Worked inside private clinic networks in Russia and the UAE.
Grigorii Chigrinets
Co-Founder and AI Solutions Director
Leads product and the data side of the work. Author of MedBook and the speech analytics platform for clinic contact centres.
Studied at Russia's leading medical university before moving into business.
First Class Honours in International Business and Management, Middlesex University Dubai. Executive MBA in Healthcare Management in progress.
Completed the Stanford AI in Healthcare specialization and the McKinsey Forward Program. Meta Certified Digital Marketing Associate.
Legal
Branday Medical Marketing FZ-LLC. FDCW1044, Compass Building, Al Shohada Road, AL Hamra Industrial Zone-FZ, Ras Al Khaimah, United Arab Emirates. Licence No. 47024835.