Marketing without a diagnosis treats the symptom
A clinic sees fewer bookings and raises the ad budget. The clicks go up and the appointment book stays the same. The cause sits between the ad and the front desk.
Our method runs in three stages. The diagnostic is free.
Who we work with
Two situations bring a clinic here
Opening in Dubai
The clinic has a licence, a location and a launch date, and no answer to where the first hundred patients come from.
We set positioning, channels and the launch plan before the doors open.
Already open and stalling
Patient flow is falling, conversion is stuck, and the current marketing produces no explanation.
We find the cause first, then we rebuild.
Our method
Diagnose, prescribe, implement. In that order.
This is clinical logic applied to marketing. Not "run us some ads", but "tell us what is wrong and how to fix it".
- 01
Diagnose
We audit the full patient journey from first search to booked appointment.
We review search visibility, Google Business Profile, website conversion, the enquiry to booking path, advertising and doctor profiles.
- 02
Prescribe
We turn the diagnosis into a plan your clinic can execute.
The plan works against your capacity, your margins and Dubai advertising rules, with benchmarks from many delivered clinic campaigns across the UAE and CIS.
Output: one plan with owners, timelines and the number each step must move.
- 03
Implement
Marketing Department Setup
Building the marketing function for clinics that have budget but no internal owner.
From AED 10,000
MedBook
One centralised database of doctors, services and promotions, so the front desk quotes the same price and the same doctor every time.
From AED 4,500 per month
Healthcare SMM
Social content that reaches patient decisions.
From AED 9,000 per month
Medical Website and Landing Page Design
Websites built to book appointments, not to describe the clinic.
From AED 5,000
SEO for Healthcare Websites
Visibility for symptom and specialty searches.
From AED 5,000 per month
Paid Advertising
Measured ad spend tied to cost per booked patient.
From AED 7,500 per month
Data and retention
A result that is not measured does not hold
Strategy moves the numbers once. Two products keep them moving after the campaign ends.
AI Call Manager
Every call marked booked or not booked, with one named refusal reason and the transcript line behind it. Live in Russia, in Russian only. For the UAE in development.
From AED 15,000 per month
MedBook
One centralised database of doctors, services and promotions, so the front desk quotes the same price and the same doctor every time.
From AED 4,500 per month
Diagnostic scope
What we check before we change anything
Search visibility
Where the clinic ranks for high intent searches and whether the Google Business Profile turns views into enquiries.
Website conversion
Load speed, mobile experience, appointment forms and what the first screen actually promises.
Enquiry to booking path
Every touchpoint from WhatsApp, phone and form through to the confirmed appointment.
Advertising
Account structure, targeting, creative and the gap between the ad promise and the landing page.
Doctor presentation
Profiles, photos and specialisations, judged on patient trust and search relevance.
Mystery patient
The patient interaction, scored
How it works
A trained evaluator follows a real patient scenario, records the interaction and scores the response against our checklist.
What it finds
The moment the patient decides not to book. The price question with no answer, the doctor who was never offered, the follow-up nobody made.
What it costs
AED 5,000
Per mystery patient evaluation.
Focus
We work in one market and see what a generalist cannot
A patient does not behave like a buyer. The decision runs on trust, on the doctor's name, on a licence and on a price that was quoted correctly the first time.
We work only with clinics, so the diagnostic reads the patient journey rather than a generic funnel.
Dubai adds its own layer: DHA advertising rules, a four language patient base and insurance networks that decide who can book at all.
The call where we tell you what is actually wrong
A call where we ask the questions, find where the problem is, and name what fixes it.
If you are opening a clinic in Dubai
On the call we go through what has to be ready before the doors open, in what order, and what it costs to leave each one until later.
If your clinic is already operating
On the call we go through the points where clinics in Dubai lose patients most often: local search presence, the website, the front desk, response time, pricing visibility. Then we name which one is costing you the most.
What you get
The cause, named directly. What to fix first, and what can wait. The first steps, whether or not you work with us.
We take four clinics a month. The calls are run by the founders.
Questions
What clinic owners ask about our method
- Raising the budget on a broken funnel wastes money and hides the cause. We name the cause first, then we spend.
- Yes. No fee and no commitment to work with us afterwards.
- Search visibility, the website, the enquiry to booking path, advertising and doctor profiles.
- A trained evaluator follows a real patient scenario, records the interaction and scores the response against our checklist.
- No. The diagnostic names the priority and you start there. Most clinics begin with one product from stage two or three.
- The diagnostic arrives in 5 working days. The plan starts on approval and reports monthly against the baseline.
- Yes. We set the plan, train your team and keep reporting. Your staff runs the daily steps with us.