Paid Advertising ยท Dubai
Meta and Google Ads for medical clinics in Dubai
Campaigns planned around booked visits, not clicks. Built for the specialty, the district and the patient who is deciding today.
from AED 7,500 per month, excluding media spend
Medical clinics only. We know what a clinic can say in an ad in the UAE before we write it.
The problem
Where the need for this work begins
- 01
Spend grows, bookings do not. The reports show clicks and cost per lead. Nobody can say what a booked patient costs.
- 02
Leads arrive and go nowhere. The campaign delivers enquiries into an inbox nobody checks and a phone nobody answers in time.
- 03
Ads point at the homepage. A patient searching for one treatment lands on a page about the clinic and leaves.
- 04
The agency does not know the rules. Claims, imagery and testimonials for medical services are regulated in the UAE, and campaigns get rejected or, worse, published.
- 05
Aesthetics and dentistry are expensive to enter. These are the densest advertising categories in Dubai. Bidding without positioning burns budget against clinics with deeper pockets.
What we do
- 01
Google Ads. Search campaigns built on treatment and symptom intent, by district. The patient who is ready to book.
- 02
Meta Ads. Instagram and Facebook for specialties where the decision starts before the search, such as aesthetics, dermatology and dentistry.
- 03
Creative and copy. Written inside UAE advertising rules for medical services, so campaigns run instead of being rejected.
- 04
Landing pages. Every campaign points at the page for that treatment, with one booking action.
- 05
Tracking. Forms, calls and WhatsApp connected, so a lead can be followed to a booking.
- 06
Reporting. Cost per enquiry and, where the clinic's data allows, cost per booked patient. Clicks are a supporting number.
How we plan a campaign
- 01
Specialty and district first. Demand and competition differ by both. The plan starts there, not with a budget number.
- 02
The patient the clinic wants. Not every enquiry is worth having. Targeting is built around the segment the clinic can serve profitably.
- 03
The path after the click. We check what happens to a lead before we spend on generating more of them.
- 04
A budget with a purpose. Every channel carries an expectation and a point at which we would stop it.
What you receive
- Campaign structure by specialty, treatment and district
- Ad copy and creative compliant with UAE rules
- Landing pages matched to each campaign
- Full tracking on forms, calls and WhatsApp
- Monthly reporting on enquiries and bookings
- A clear view of which channel produces patients and which does not
from AED 7,500 per month
Management fee, excluding media spend. The figure depends on the number of specialties, campaigns and languages. We state the fixed monthly fee before we start, and we do not take a percentage of your ad budget.
Start with the diagnostic
One call. We review your current campaigns, what happens to a lead after the click, and whether advertising is the constraint or a symptom of something else.
Questions
It depends on the specialty and the district. Aesthetics and dentistry are the most expensive categories in Dubai. We give a number based on your case during the diagnostic, and we separate the media budget from our fee.
No. A fixed monthly fee. A percentage model rewards spending more, not booking more patients.
Outcome claims, comparative statements and certain uses of before-and-after imagery and testimonials are restricted. We write inside those limits from the first draft.
Google reaches patients already searching for a treatment. Meta reaches those who have not started searching yet. Which one leads depends on the specialty, and most clinics need both eventually, not immediately.
Where the clinic's booking data allows it, yes. Where it does not, we set that up first, because otherwise every optimisation decision is made on the wrong number.
Usually. Sending paid traffic to a homepage wastes most of it. If suitable pages exist, we use them.
From AED 7,500 per month for management, excluding media spend. The fee is fixed before we begin.