I build marketing systems for clinics in UAE and Russia. Systems, in the sense that the clinic knows what happens at every point between the first search and the second visit.
Expertise, stated as facts
Education, markets and projects
- Education
- MSc from Heriot-Watt University and a bachelor's degree from the Higher School of Business at Lomonosov Moscow State University.
- Markets
- Two markets, the UAE and the CIS. English and Russian in daily clinic work.
- Clinic experience
- Work with clinics inside the top 10 private multi-specialty networks in Russia, and with clinics in Dubai.
Services led by Anna Shevchuk
Marketing strategy work Anna Shevchuk runs herself
Marketing strategy for operating clinics
A full marketing plan for clinics that already have patients, doctors and a brand. We diagnose the patient path, fix the leaks, then build the budget and channel mix.
Read moreMarket Entry Strategy
For clinics opening or relocating to the UAE. Positioning, competitor map, launch sequence and channel plan.
Read more
What I believe in this profession
Four positions we work by
Diagnosis comes before any spend
We identify where patients drop out first. Advertising placed before that treats a symptom.
A strategy the staff cannot run is not a strategy
Every plan we write names the owner, the step and the deadline inside the clinic.
Doctors sell the clinic, not the logo
How doctors are presented moves bookings more than any creative decision we make.
Numbers first
Research and data behind every decision.
Articles by this author
Written by Anna Shevchuk
Why doctor profile pages decide whether a patient books at your clinic
How doctors are presented on the site moves bookings more than any creative decision.
Market entry strategy for a new clinic in Dubai, a real case
What the strategy settled was the service structure and the price architecture.
The ad budget went up 40 percent and booked visits did not move
Advertising multiplies whatever the funnel already does, including the losses.
Why a strong in-house marketing team is not enough for an established clinic
The team runs the channels. Nobody owns the patient path end to end.
A strong product is not a strategy, and clinics fail the same way
One doctor, one channel, one referral source. Each is a single point of failure.
Led personally by Anna Shevchuk
Small step now. Long lead later.