Social media for medical clinics in Dubai
We work only with medical clinics. Content that answers what patients actually ask, doctors presented as the reason to choose the clinic, and every post written to stay inside the advertising rules for medical services in the UAE.
Built with Anna Shevchuk
The problem
Where the need for this work begins
- 01
The account publishes and nothing reaches a patient decision. Posts describe the clinic instead of answering what a patient is deciding between.
- 02
Doctors stay invisible. Patients choose a specialist, and the account shows equipment and interiors.
- 03
Content is written in medical language. Patients search in their own words, so the clinic never appears in that conversation.
- 04
Advertising rules for medical services in the UAE are strict. One careless claim puts the account and the licence at risk.
What we do
The stages, in order
- 01
We take the accounts
Instagram, TikTok and Telegram, managed end to end.
- 02
Content plan
Rubricator and posting rhythm, built from what patients in your specialty actually search and ask.
- 03
Scripts for reels
Written per doctor and per service, inside the advertising rules for medical services.
- 04
Filming
We organise and run the shoot at the clinic.
- 05
Editing and publishing
Production, scheduling, posting, and handling comments.
What you receive
- Accounts managed end to end on Instagram, TikTok and Telegram
- Content plan and rubricator built from patient search behaviour in your specialty
- Reel scripts written per doctor and per service
- Filming organised and run at the clinic
- Editing, scheduling and publishing
- Comment and message handling
Compliance
Every post is written inside the advertising rules
Content for medical services in the UAE has limits on claims, results and comparisons. We write inside those limits, so the clinic is not choosing between reach and compliance.
Who leads it
Anna Shevchuk, Co-Founder and Strategy Director
Price
Monthly fee
from AED 9,000 per month
The figure depends on the number of specialties, the volume of production and whether the clinic supplies its own filming. We state the fixed monthly fee before we start.
Related services
What clinics usually combine with this
Medical Marketing Strategy
One plan covering positioning, patient acquisition, pricing and the path from first call to booked visit.
Read the pageMarketing Department Setup
Roles, hiring, briefs and reporting, so the clinic runs its own marketing function.
Read the pageMedBook
One source for doctors, services and promotions that the front desk can be trained on.
Read the page
Questions
What clinics ask before starting
Yes, and they are the most competitive categories in Dubai. Content for these specialties is built around doctor authority and patient questions, because competing on promotions in these categories is expensive.
No. We organise production and shooting. Clinics that already film can supply material, which reduces the monthly fee.
Instagram and TikTok are primary for clinics in Dubai. Others are added when the specialty and the patient segment justify it, not by default.
Not always, but content built without positioning has nothing to be judged against. The diagnostic will tell you whether the account is the constraint or a symptom of something else.
From AED 9,000 per month, depending on the number of specialties and the volume of production. The fee is fixed before we start.
Start with the diagnostic
We take four clinics a month. The calls are run by the founders.