Medical marketing
A Doctor's Personal Brand Is Also a Brand
Patients choose a clinic, and they also choose a doctor. A doctor's profile is where that choice is made, long before the first appointment.
What a profile does for a doctor and a clinic
Through a profile, a doctor shows the personal and professional qualities that attract future patients. Patients remember the real person, not a list of qualifications. A well built profile is a way to grow a patient base and stay relevant. At BRANDAY, we work on doctor profiles both on the clinic website and on the doctors' own personal pages.
Which language, and what to talk about
Doctors who speak two or more languages ask us the same questions. Which language should the social media be in? What should a doctor talk about, and in which language? The answer depends on the audience that each language brings. A doctor speaking to Arabic-speaking and English-speaking patients is speaking to different audiences, and each one needs its own approach.
Two extremes we often see
Some doctor profiles read like lectures from a medical institute. They are accurate, and a future patient has little reason to stay with them. Others go the opposite way and become too informal, with humor that has nothing to do with medicine and little to say about the doctor's care.
Each doctor has their own audience, their own techniques, and their own AIDA chain.
The AIDA chain for a doctor's profile
Awareness is the first meeting. A patient discovers the doctor through short videos and answers to common questions, in the language of that audience.
Interest follows when the patient wants to know more. The doctor explains how they work, walks through a procedure, and shares their approach.
Desire comes when the patient wants this particular doctor. Personal and professional qualities, patient stories shared with consent, and reviews build the trust.
Action is the booking. A clear next step, such as a booking link or a WhatsApp number, sits in every profile.
What we do
We build this chain for each doctor, so the profile works for the clinic and for the doctor.
FAQ
- Why does a doctor need a personal brand?
- Patients choose a doctor as well as a clinic. A profile is where that choice is made, long before the first appointment, and patients remember the real person, not a list of qualifications.
- Which language should a doctor's social media be in?
- It depends on the audience each language brings. A doctor speaking to Arabic-speaking and English-speaking patients is speaking to different audiences, and each needs its own approach.
- What mistakes do doctor profiles often make?
- Two extremes: profiles that read like lectures from a medical institute, and profiles that become too informal, with humor that has nothing to do with medicine.
- What is the AIDA chain for a doctor's profile?
- Awareness through short videos and answers to common questions, interest through explaining how the doctor works, desire through personal qualities and patient stories shared with consent, and action through a clear booking link or WhatsApp number in every profile.
Read next
Build a profile that books patients
We work on doctor profiles on the clinic website and on the doctors' own pages, so each profile works for the clinic and for the doctor.