Medical marketing

Marketing Works, and Patients Are Still Lost Along the Way

Anna Shevchuk

Co-Founder and Strategy Director, BRANDAY

Published . Updated .

Patients are coming, and the marketing works. And still the clinic does not grow.

Where the loss happens

This happens more often than owners expect. A campaign brings patients in, and somewhere in the operations they are lost. A call goes unanswered, a booking is not confirmed, a payment step is unclear, a follow-up never happens. The advertising did its job, and the result still did not appear.

The cause sits outside marketing in the narrow sense. It sits in the stages after the lead, where the patient meets the clinic's operations.

Where most marketing companies stop

Most marketing companies stop at the lead. Once the patient has called or filled in a form, the task is considered done. The clinic is left to find out why the numbers do not follow.

How we approach it

We want our marketing to work at every stage, so the clinic sees the result. For this reason, BRANDAY is expanding its network of partners and contractors, to cover the full range of what a clinic needs:

Marketing and sales. CRM. Payment and licensing matters. Business model. Staff training, from management to doctors.

One team for the whole path

We want our strategy to develop inside your clinic, from the first ad to the operational steps that keep the patient. One team looks at the whole path, and we fill the gap that most marketing companies leave open.

FAQ

Why does a clinic not grow even when marketing works?
Patients are lost in the operations after the lead: an unanswered call, an unconfirmed booking, an unclear payment step, or a follow-up that never happens.
Where do most marketing companies stop?
At the lead. Once the patient has called or filled in a form, the task is considered done, and the clinic is left to find out why the numbers do not follow.
What does BRANDAY cover beyond marketing?
Through a network of partners and contractors: marketing and sales, CRM, payment and licensing matters, business model, and staff training from management to doctors.
What does one team for the whole path mean?
The strategy develops inside the clinic, from the first ad to the operational steps that keep the patient, with one team looking at the whole path.

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One team for the whole path

We look at the full path from the first ad to the operational steps that keep the patient, and fill the gap most marketing companies leave open.